Bosch, a globally trusted brand in the home appliance sector, today officially opened its very first Bosch Flagship Experience Centre in Selangor’s central business district and commercial hub in Damansara Utama. This opening marks an important milestone for the brand, further solidifying its position as a leader in the premium home appliances segment.
“Our Direct-to-Consumer (D2C) strategy and the concept of the Experience Centre has long been tried and tested in many other countries by Bosch, proven to work in staying close with our consumers while presenting the way of living sustainably #LikeABosch. Our primary focus is on people. We aim to empower our consumers with an up-close experience of using Bosch home appliances.
With our home technology, we want to improve the quality of life by freeing up more time with the loved ones, turning a house chore into an experience, and transforming a home space into a living space. With this opening, Bosch is committed to further expanding into the Malaysian households,” said Gary Te, Chief Executive Officer of Bosch Home Appliances Malaysia.
L-R Gary Te, CEO of Bosch Home Appliances Malaysia; Chiam Sheh Way CFO of Bosch Home Appliances ASEAN; Martin Jaeger, CEO of Bosch Home Appliances ASEAN
L-R Goh Liu Ying, Former National Badminton Player & Friend of Bosch; Gary Te, CEO of Bosch Home Appliances Malaysia; Chiam Sheh Way CFO of Bosch Home Appliances ASEAN; Martin Jaeger, CEO of Bosch Home Appliances ASEAN; Chef Shaun Ng, Celebrity Chef & Friend of Bosch
L-R Gary Te, CEO of Bosch Home Appliances Malaysia; Chiam Sheh Way CFO of Bosch Home Appliances ASEAN; Martin Jaeger, CEO of Bosch Home Appliances ASEAN
Newest Bosch home technology arrives in Malaysia
The 7,000 sq ft Bosch Flagship Experience Centre is a one-stop sales and customer service centre. A step into the centre immediately brings the feeling of home as the centre was a residential bungalow unit and is designed to resemble a modern-day contemporary home.
The centre offers a complete range of Bosch home appliances including the newest series 8 ovens that are guided by automation with Artificial Intelligence, as well as the Bosch Home Connect corner which demonstrates a smart home with connected appliances that can be controlled with a phone, tablet, voice and other devices.
Focusing on consumer’s experience Consumers can discover the latest collection of home appliances at the experience center, while children enjoy themselves in a designated play area equipped with toy kitchen machines.
To enhance the awareness of German engineering, a creative anamorphic structure featuring Bosch dishwasher and its inner components is displayed in the middle of the Experience Centre. Paired with detailed explanations from product specialists, this display is designed to help consumers easily understand how the World’s No.1 Brand for Dishwashers* optimise water and energy consumption.
To elevate the experience, there is also a live kitchen area where various experiential activities such as baking classes, workshops, or corporate events can be conducted, comfortably accommodating up to 30 people.
Stronger business presence Bosch as a technology leader has more than a century of presence in Malaysia, while its home appliances division has been established in the country for 17 years.
“Investment is made to develop this emerging market as we see great potential of Malaysia contributing greatly to the ASEAN sales. Being the leader in the premium home appliances segment in Malaysia, we see the opportunity to grow our market share given the rising demand of better lifestyle and improved quality of life,” said Martin Jaeger, Chief Executive Officer of Bosch Home Appliances ASEAN.
Klauss Landhaeusser, Managing Director of Bosch Malaysia added that as of 31 December 2022, the Bosch group has employed about 4,200 associates and made a total of RM400 million (86.2 million euro) investment in Malaysia. He said, “Through Bosch investments in our people and the business, we are committed to developing our presence in Malaysia with a forward-looking vision driven by ‘Invented for Life’. I thank the continued trust and support from our associates partners and customers.”
*Source: Euromonitor International Limited; volume sales 2023
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