Canon Marketing Malaysia (“Canon”), a leader in the Malaysian printing industry, commemorated the launch of new trendy colours for the Canon PIXMA E410 and PIXMA E470 inkjet printers, as part of its “28 Years of Evergreen Excellence” celebration. These models debut in stunning green-white colour, breathing new life into the iconic E Series line and expanding the reach of this long-standing customer favourite.
The exclusive launch event celebrated the continuous market dominance for Canon inkjet printers in Malaysia for close to 3 decades and the E Series printers that are central to this success. The vibrant addition to the E Series lineup symbolises the fresh and rejuvenating energy of the new green-white colour. Besides a touch of style, the new colour launch also aligns with the latest trends in home decor and personal expression, reflecting Canon’s commitment to quality and adaptability.
“The E Series printers have been synonymous with quality and excellence. I am beyond thrilled to unveil the new green-white variant and breathe new life into our iconic line,” shared Sandy Lee, Head of Personal System Devices Division at Canon Marketing Malaysia. “I would also like to extend a heartfelt thank you to Siser Asia, our collaborator and a leader in heat-transfer materials and cutting technology. Through this partnership, we are able to harmonise Canon’s printing innovation with Siser’s cutting-edge technology to provide our users with heightened freedom to generate creativity.”
In addition to the new colourway, Canon also introduced the Canon Printer Buddy app, an enhanced version of the existing Canon Printer Buying Guide app. The enhanced app offers more improved and attractive features, allowing customers to have a more personalised user journey with better updates and recommendations.
In conjunction with this launch, Canon will be running “Peraduan Gaya Baru Warna Baru”, a nationwide lucky draw contest. Running from 1st October to 31st December 2024, participants who purchase either the Canon PIXMA E410 or E470 green-white printers from Canon authorised partners or the Canon e-Store will stand a chance to win amazing prizes. The total prize pool is valued at RM30,000, with grand prizes from Tiffany & Co. worth RM18,000.
