The new year is starting with a bang! The beloved cookie brand OREO is teaming up with the iconic universe of Pokémon to deliver a special edition cookie collection and merchandise that’s sure to delight both Pokémon trainers and cookie lovers. Available in Malaysia from February 2024 in all the leading retailers in the country, stay playful in a world of discovery, adventure, and flavorful fun when you experience the epic special edition cookie collection.
“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO. Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavor and many special gifts with OREO Pokémon images. Stay Playful and join us in many upcoming immersive activities” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
16 Versions Of Pokémon-Embossed Cookies
Soon, fans can twist, lick, and dunk 16 different designs of OREO Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies will come in many flavors such as Vanilla, Chocolate, Strawberry, and Chocolate Banana.
Just like in the Pokémon world, some OREO Pokémon cookies will be harder for collectors to find than others. In fact, each pack is randomly filled with OREO Pokémon cookies, so not every cookie pack is guaranteed to contain all 16 Pokémon. Out of the 16 cookie designs, the Mew cookie is the hardest to find.
Special Edition Pikachu Cookie
This is the first time OREO releases a special edition Pikachu-inspired flavor, so get ready for an electrifying treat. Featuring Pikachu embossment, the cookie is set to captivate the Pokémon fan community and delight OREO lovers alike. Don’t miss your chance to catch this delight and add a dash of Pikachu magic to your snacking experience!
16 OREO Pokémon photocards
The wonderful offerings don’t just stop there. OREO and Pokémon fans can collect 16 different OREO Pokémon photocards featuring different Pokémon in the collection such as Pikachu, Bulbasaur, Charmander and more. With every purchase of an OREO Pokémon multipack, fans will receive a square photocard inside of the pack. These are only available while supplies last, so fans should hurry and collect them all!
Impactful Activations
On top of all that, more surprises are about to come!
- Launch Event:
To celebrate the release of the new OREO Pokémon collection, OREO hosted an event at Sunway Pyramid, from 22-25 February & also at Sunway Velocity from 7-10 March. This event is open to the public and will showcase all the special features of the collection including 16 cookie embossments, 16 photocard designs and special edition Pikachu cookies.
- Buy to Win
Fans now not only can collect 16 cookie embossments and photocards, but also can get a chance to win amazing collectibles along the way! All you have to do is buy a minimum of RM15 worth of any OREO Pokémon products to redeem appealing collectibles such as OREO Pokémon plate, glass, or glass with cookie holder.
- #FindMew
With Mew cookies being the hardest to find in the collection, collecting one gives you a chance to win exciting prizes such as OREO Pokémon two-dimensional lamp, and OREO Pokémon metal coin set.
To enter the Contest:
- Purchase any OREO Pokémon product.
- Find the OREO Pokémon Mew cookie.
- Submit your details and picture on OREO Pokémon Microsite
- Click on ‘Share now’ button to share the picture / video on Facebook/ Instagram with the tags @oreo.mysg and #FindMew hashtag.
The criteria for valid submission are as follows:
- Submissions must be within the stated Contest Period: 1 March – 31 May 2024
- Submission must be made through the OREO Pokémon Microsite (oreosea.com/pokemon).
- Clear and unaltered / unedited photo of OREO Pokémon Mew cookie
- Social media posts must be set to public
This captivating campaign serves as a catalyst for sparking playful connections among families. The new collection & its integrated activities taps into the shared cultural affinity of discovery and adventure for both brands, creating a unique and engaging snacking experience.
The OREO Pokémon collection is now available from February 2024 onwards.
The campaign invites fans to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokemon. Whether you’re a fan of the Pokémon world, OREO, or both, this collection is an invitation to discover a playful range of cookie embossment, collect all special collectibles, and enjoy the special edition Pikachu cookie during memorable moments with friends and family.
For more details and updates on the OREO Pokémon collection, head to @oreo.mysg on Instagram and OREO on Facebook. The OREO Pokémon collection is available online here:
- Lazada: Buy OREO Pokémon now at Lazada!
- Shopee: Buy OREO Pokémon now at Shopee!
