Coming Soon : Clinique’s Age Defense BB Cream & Superbalanced Powder Makeup SPF15 Mineral Rich Formula

2011 has got to be the Year of the BB Cream. It’s not even June yet and we have seen one counter brand after another come out with their own BB Cream versions. I’d like to test all of them out even though I’m not a big fan of this particular product. I have to admit I’m just curious to see what the difference is between all new BB Creams. Clinique’s Age Defense BB Cream is available soon (in fact, there is a really good value buy set with the Repairwear Laser Focus at Isetan available on 13th May).

Without further prattling from me, here are the press releases from Clinique in respect of the Age Defense BB Cream:-

Introducing NEW Clinique Age Defense BB Cream SPF30/PA+++

Skin Looks Younger Instantly

Perfect and protect your skin with Clinique’s new Age Defense BB Cream SPF 30/PA+++. This multi-tasking BB (Blemish Balm) Cream helps prevent the premature signs of aging with UVA/UVB and environmental protection while immediately concealing imperfections. Fine lines and wrinkles are visibly reduced and skin is soothed and hydrated for a more youthful look. Additionally, this perfecting cream helps balance skin and provides oil and shine control to extend the life of foundation all day long.

The Look and Feel

Appropriate for all skin types, including delicate skins, this lightweight formula contains multi-polarized pigments to enhance skin’s complexion. It provides medium to full coverage to blur imperfections without being too heavy for a naturally flawless look. Skin looks more perfected and even-toned. Skin texture feels smoother and softer.

The Technology

Initially developed exclusively for the Asia Travel Retail market, Age Defense BB Cream SPF 30/PA+++ is a multi-tasking essential perfect for travelers on the go with numerous benefits, including:

• Pigments such as Mica and Iron Oxides together with Polymethylsilsesquixane and Silica reflect light multi-dimensionally to conceal and correct imperfections. Provides colour correcting benefits for a brighter and more even skin tone. Additionally, the combination of pigments absorbs excess oil to ensure longwear and oil control, providing better adherence of foundation.
• A combination of chemical sunscreens (Octinoxate, Octisalate, Abovenzone) absorb harmful UV rays and provide SPF 30 PA+++ broad spectrum protection. Physical sunscreens (Titanium Dioxide and Zinc Oxide) provide added protection by deflecting UVA and UVB rays. To prevent penetration and irritation, the sunscreens are encapsulated in a floating matrix so they are not in direct contact with the skin.
• Potent antioxidant Vitamin E helps protect skin from environmental aggressors which can trigger the breakdown of collagen as a result from sun and environmental exposure.
• Caffeine helps calm and soothe irritated skin while helping stimulate skin and visibly reducing the appearance of lines and wrinkles.
• Glycyrrhetinic Acid helps reduce skin irritation associated with internal and external stress.
• A hydration complex of Trehalose, Carboxylic Acid and Sodium Hyarulonate enhances hydration, balances moisture and provides skin with comfort throughout the day.
• Laminaria Saccharina Extract, derived from seaweed, helps reduce the excess production of oil.

Usage

Use each morning as the last step in your skin care regimen prior to any makeup application. Wear alone or as a makeup primer to extend wear of foundation all day. Apply small amount all over face avoiding the eye area. Remove with makeup remover.

Priced at RM 105

Allergy Tested. 100% Fragrance Free. Oil-Free. Non-Acnegenic. Dermatologist tested.

NEW Clinique Superbalanced Powder Makeup SPF15 Mineral Rich Formula

Smarter Than Your Average Mineral Makeup…No Tapping And Buffing Required!

Did you know loose powders are more popular than ever? In fact, over the past several years loose powders have grown in popularity by almost 70% in the U.S. alone. And, now Clinique has created a next generation of loose powder with foundation coverage. Introducing NEW Superbalanced Powder Makeup SPF 15 Mineral Rich Formula, the companion to Clinique’s best-selling liquid foundation, Superbalanced Makeup.

This Makeup Is Smart

Utilizing “smart technology” this skin balancing powder simultaneously maintains skin’s moisture balance while controlling oil throughout the day, housed in a compact “shaver.” An encapsulated complex of moisturizing ingredients including Phytosqualane and Murumuru Butter are dispensed upon shaving to add comfort to dry areas of the face as needed. Oily areas and shine breakthrough are controlled throughout the day thanks to the mineral-rich formula which is sweat and humidity-resistant.

Additionally, broad spectrum SPF 15 sun protection is provided with 3:1 UVB/UVA protection, meaning UVB protection is three times proportional to UVA protection. This 3:1 ratio, already mandated in Europe, ensures UVA protection is provided. And, this all physical sunscreen is suitable for even the most sensitive skin. Superbalanced Powder Makeup SPF 15 Mineral Rich Formula also delivers antioxidant protection – Vitamins C and E protect the skin from environmental aggressors and free radical damage.

This Is No Average Loose Powder

This mineral infused product starts off as a compressed powder which is then released as loose powder by a new-to-Clinique compact “shaver.” Each calibrated turn of the shaver allows the perfect amount of fresh powder to be dispensed, providing a customizable application without any of the spills and lost product sometimes experienced with a traditional loose powder. And, a portable, anti-bacterial powder brush ensures the highest level of hygiene.

The Formula Does The Work For You

Superbalanced Powder Makeup SPF 15 Mineral Rich Formula doesn’t require all the work and buffing other mineral powder brands do to achieve a smooth, flawless application. To develop this powder, Clinique uses a unique processing machine which refines the powder into uniform platelets that are evenly distributed on the surface of the skin. This colour true finely milled powder provides an effortlessly even application and optimum adherence requiring less touch-ups throughout the day with its long-wear formula. Just simply shave the powder in a clock-wise direction for the desired amount. Apply powder with the conveniently housed, anti- bacterial brush. It’s that easy.

One Of The First To Use Minerals

Clinique has used minerals in a range of products since the brand’s inception. In fact, Blended Face Powder which contains minerals was created the very same year Clinique launched. Superbalanced Powder Makeup SPF 15 Mineral Rich Formula is Clinique’s newest mineral infused creation touting a mineral composition including Magnesium, Calcium, Potassium and Zinc incorporated into the formula to promote healthy skin.

Allergy Tested. 100% Fragrance Free. Oil-Free. Ophthalmologist Tested.

Available in eight shades for women looking for sheer to medium coverage, Superbalanced Powder Makeup SPF 15 Mineral Rich Formula will be available at Clinique counters in May 2011.

Priced at RM 140.