Domino’s Double Cheeseburger Pizza Brings Malaysians The First-Ever Two Burgers On One Pizza Experience

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Linda Hassan, Group Chief Marketing Officer of Domino’s Pizza Malaysia, Singapore, and Cambodia, explaining the inspiration behind the Double Cheeseburger Pizza, sharing why it was introduced and what makes it a unique addition to the menu to members of the media and guests

Pushing the boundaries of what’s possible in food innovation, Domino’s Pizza Enterprises Ltd (Domino’s) introduces a game-changer, two burgers on one pizza. Ever wondered what that looks or tastes like? Now’s your chance to find out with the launch of the all-new Double Cheeseburger Pizza. With juicy burger patties both as toppings and baked into the crust, this first-of-its-kind two burgers on one pizza experience is now available exclusively at Domino’s for Malaysians to enjoy!

The Double Cheeseburger Pizza features a unique burger bun crust, stuffed with a juicy beef patty and melted cheddar cheese, giving each bite from the crust a true burger-like experience. On top, the pizza is loaded with another layer of succulent burger patty, accompanied by onions, pickles, and its first-ever Domino’s signature burger sauce to complete the classic cheeseburger flavor. This exciting pizza comes in a variety of flavors, including the Double Beef Cheeseburger Pizza (with burger crust) and the Double Chicken Cheeseburger Pizza (with burger crust). Customers can also choose to enjoy these flavors without the burger crust. For an added touch of indulgence, customers can top off their pizza with Smoky Beef Strips to take the flavor to the next level!

Domino’s fastest pizza maker team champions from Malaysia, Singapore, and Cambodia present during the event to showcase their impressive pizza-making skills in a live session, demonstrating what “twice the burger on one pizza” looks like in action

And what’s a burger meal without a side of delicious fries? To complete the experience, Domino’s is also introducing the Loaded Cheeseburger Crispy Fries, topped with ground beef toppings, creamy mayo sauce and drizzled with signature burger sauce. For those looking for a simpler option, the Crispy Fries, seasoned with Domino’s special pizza salt for a savoury kick that offers the perfect balance of fluffy and crispy textures.

To celebrate this exciting new addition, Domino’s hosted a special event where media representatives and social media influencers were among the first to taste the Double Cheeseburger Pizza. Attendees were treated to a live pizza-making demonstration by Domino’s Malaysia’s certified fastest pizza maker team, who recently competed in the prestigious Fastest Team Maker in Malaysia.

During the pizza demonstration, Domino’s fastest pizza maker team walked guests through the entire process of crafting the pizza, showing them exactly what “two burgers on one pizza” looks like. From the quality ingredients like juicy beef patties and melted cheddar cheese slices, to the unique burger bun crust, the demonstration highlighted the care and precision that goes into every step of making the Double Cheeseburger Pizza. In addition to showcasing the delicious flavors, the event also emphasised Domino’s renowned speed and efficiency, demonstrating how quickly the pizza is made without compromising on quality.

A mouthwatering display of Domino’s new Double Cheeseburger Pizza, featuring both savory beef and flavorful chicken options, complete with the signature burger bun crust that adds a unique twist to every bite

Ringo Joannes, Region Chief Executive Officer for Domino’s Malaysia, Singapore and Cambodia said, “At Domino’s, we work hard to deliver more of what Malaysians love, and it’s clear that burgers are a big part of that. Whether it’s street burgers, restaurant burgers, or even fine dining options, being known for our delicious oven-baked pizza does not mean we cannot serve up great burgers too! Now, both pizza and burger lovers can enjoy a shared meal together and this is what Domino’s is all about, bringing people together over a delicious meal. Additionally, keep an eye out for the Double – Toppy and Rak Rak! Whenever you spot these two on the streets, walk up to them, and you might just get the chance to taste the Double Cheeseburger Pizza for free!”

As part of this launch, Domino’s is introducing The Double -Toppy and Rak Rak as playful personas for its pizza and burger combination. On November 9, keep an eye out for the Double as they will be walking the streets of Bukit Bintang to give out free samples of the new innovation.

The all-new Double Cheeseburger Pizza is available in Regular and Large sizes. For the best value, customers can enjoy a 40% discount on the Double Cheeseburger Pizza any day! Additionally, customers can order the Crispy Fries and Loaded Cheeseburger Crispy Fries as individual add-ons to their meal for RM6.50 and RM15.90, respectively. Both the Double Cheeseburger Pizza and Loaded Cheeseburger Crispy Fries are available at all Domino’s Pizza stores for a limited time only, starting October 22, 2024. Visit your nearest Domino’s store or order online at www.dominos.com.my or on the Domino’s App. For more information about this menu and other ongoing promotions, please visit Domino’s website.

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