Having kicked off the Energizer ‘Shop In The Dark 2017’ campaign in early April with the Facebook Digital Contest and mail-in entries, Energizer officially introduced the third leg of its entry submission for the contest with the launch of Virtual Reality (VR) roadshows at MYDIN USJ, Subang today.

Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN is once again organizing the Energizer ‘Shop In The Dark 2017’ for its loyal fans and MYDIN shoppers who will be in the running to win a shopping spree worth RM3,500. This year brings about an additional twist with the VR challenge to the roadshows where shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail-in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

The new virtual reality Energizer ‘Shop In The Dark 2017’ challenge at selected MYDIN stores offers an entirely different experience of shopping in the dark. Shoppers will enter the virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears. The virtual reality roadshows will take place at four selected MYDIN stores located in four states – Selangor (5-7May), Penang (26-28 May), Negeri Sembilan (19-21 May) and Johor (12-14 May).

Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya in July. In the shoppping spree, the winners can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM3,500.

\For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark 2017’ campaign, please visit www.facebook.com/EnergizerMY