Joy is a state of mind, where everything seems possible and nothing is too daunting. This feeling is perfectly captured in the enticing new fragrance from ESCADA – ESCADA Joyful. The luminous scent embodies happiness in a bottle. The ESCADA Joyful woman approaches life with positivity, spontaneity and confidence.
Inspired by the moment of joy one feels when receiving a beautiful bouquet of fresh-cut flowers, the fragrance reveals a beautiful, fresh pink peony, surrounded by dewy white florals, awakening an inner feminine happiness. And with this new fragrance comes a new face – Miranda Kerr – featuring in an advertising campaign for the fragrance.
The Fragrance
Delicate and light, with the shimmering quality of morning dew, ESCADA Joyful is a delightfully floral scent. Magnolia oil and pink peony are enhanced by the newly synthesised moss note, called Florimoss, which adds depth to the fragrance, and gives it a transparent, creamy character.
Top Notes
The fragrance opens with blackcurrant sorbet which releases a gentle icy sensation to the skin. Energising notes of mandarin and melon give the fragrance a free-spirited, playful energy.
Heart Notes
The fruity accords are balanced by a twist of violet leaves, adding sparkle and shimmer to the fragrance, while pink peony adds a light vitality. Natural magnolia oil creates a new wet freshness, which is deepened by the perfect blend of cyclamen, and peppering pink freesia.
Base Notes
The warm dry down features a unique ingredient, Florimoss, – projecting an earthy tone wrapped by the familiarity and creaminess of sandalwood and the rich warmth of honeycomb –adding a natural depth to the floral tones.
The Flacon
Designed to evoke skyscrapers in the city, the ESCADA Joyful flacon pays homage to city life and the opportunities that come with it. Transparent to showcase the soft pink juice within, the flacon shimmers with confidence. Embossed upon the neck of the bottle is the iconic ‘double E’ logo, originally designed by ESCADA founder, Margaretha Ley. A pink jeweled top crowns the flacon, wrapped in a gold finish. Striking in its symmetry and elegant lines, the new ESCADA Joyful flacon perfectly reflects the modern sophistication of the scent. The outer packaging is designed in contemporary green and yellow to reflect simplicity, femininity and happiness.
ESCADA Joyful – The Line Up
Eau de Parfum 75ml RM 355
Eau de Parfum 50ml RM 275
Eau de Parfum 30ml RM 196
Body Lotion 150ml RM 116
Shower Gel 150ml RM 104
Escada design of their bottles are all really beautiful. The same goes for their perfume too. All smell so elegant!