Japan’s highly-acclaimed ASTALIFT, the crown jewel of Japanese multi-national company, FUJIFILM Corporation makes its debut in Malaysia. ASTA in Japanese means “tomorrow” while LIFT refers to uplifting your inner emotions as beauty also comes from within.
Seventeen anti-ageing and whitening skincare products from the popular Japanese brand are available at ASTALIFT’S flagship skincare boutique located on the ground floor of Menara Axis, Petaling Jaya, offering solutions to the preservation of youthful and blemish-free skin.
Endorsed by Japan’s prime idol, Seiko Matsuda (松田聖子), the brand has earned high acclaim among the artist and many other Japanese women since it was launched. It is no wonder then, that Seiko Matsuda, who has a hugely popular and long-running career, is often admired for her ever-youthful and porcelain skin, befitting of her cult status as an “eternal idol” in the Japanese entertainment scene.
The Widely-Accepted Skincare Brand in Japan Eradicates Signs of Ageing with Three Advanced Technologies
ASTALIFT is the crown jewel of Japanese multi-national company, FUJIFILM Corporation. The company has a broad spectrum of core technologies and research findings accumulated over more than 75 years of intensive research and development of photo-sensitive materials.
Three Distinct Technologies – Developed by FUJIFILM – Used in ASTALIFT
1. Control of Oxidation
The first technology harnesses FUJIFILM’s vast knowledge in the anti-oxidation of photo film, which is employed to prevent photographs from fading. Applying the same knowledge and principle to ASTALIFT, skin is given effective and nourishing care to protect it from oxidation – the cause of freckles and ageing as a result of the ravages of harmful ultraviolet rays.
2. Research of Collagen
Not many are aware but Collagen is the main component of the human skin as well as photographic film. Hence, after leading decades-long research on Collagen, FUJIFILM is able to apply its expertise to ASTALIFT. Three different kinds of Collagens were formulated for ASTALIFT to ensure quick and optimal absorption into skin. Each of these Collagens serves a specific purpose – to moisturise, improve firmness of skin and replenish lost Collagen.
3. Nano-technology
FUJIFILM also applied its proprietary knowledge of nano-technology – utilised for exposing and colour developing in film – to allow high concentrations of nano-sized skin-nourishing ingredients to be delivered effectively and deeply in a targeted manner to the different layers of the skin.
The Power of Red (Aka no Chikara赤の力)
Apart from its technologies, ASTALIFT boasts a key ingredient – Astaxanthin – in its anti-ageing products. Astaxanthin is a super antioxidant approximately 1,000 times more powerful than CoQ10. It protects Collagen within the skin from damage and deterioration, and maintains skin’s suppleness and firmness. Astaxanthin also gives ASTALIFT its natural red colour.
The products showcase the Power of Red (Aka no Chikara赤の力) with Astaxanthin as the core ingredient throughout the entire range, created to turn back time and give back to users youthful, supple and radiant skin.
Today, Japanese women admired for their smooth, glowing complexion continue to enjoy youthful-looking skin as they experience for themselves the Power of Red in ASTALIFT.
Relaxing, Therapeutic Fragrance of Damask Rose
The calming fragrance of ASTALIFT is another unique characteristic of the brand. Known for its soothing scent, the fragrance of the Damask rose wafts from all ASTALIFT products. The fragrance of the rose, often used in rose oil or rose water, balances the body’s hormones, improves skin quality and offers antioxidant properties.
From a medical point of view, the flora ingredient also restores skin elasticity and lowers blood pressure, creating an ultimate soothing effect on skin.
For more information, kindly log onto www.astalift.com.my
The ASTALIFT range of skincare products are available at:
ASTALIFT’s Flagship Skincare Boutique located on the Ground Floor of Menara Axis, Petaling Jaya
Jusco MidValley Megamall
Jusco Bukit Tinggi, Klang
Note : Images and press release have been provided by Fujifilm’s PR.
