At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.
“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”
As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.
Galaxy Z Flip5: The Ultimate Tool for Self-Expression
The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.
The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.
Compact by Design: Customize Your Galaxy Z Flip5 Experience
The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.
The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.
Crafting the Future: Foldable Hinge Technology Redefined
Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldable.
Galaxy Z Fold5: The Ultimate Productivity Powerhouse
The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing a PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.
At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize Galaxy users’ daily lives.
Galaxy Watch6: Build Healthy Habits, Day and Night
Samsung introduced the Galaxy Watch6 to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.
Galaxy Tab S9: Bridge the Gap From Inspiration to Creation
Samsung debuted the Galaxy Tab S9, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.
Samsung’s Journey Towards a Sustainable Future
In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.
As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 1,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.
Up Close With Galaxy: The Experience Zone in Seoul
At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Chae Kyung-sun, the production designer and art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.
Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.
Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.
Pre-order the latest Galaxy now to enjoy these offers
From 26 July – 17 August 2023, pre-order the latest Galaxy devices. Don’t forget to also redeem your e-voucher of up to RM400 that you received when you registered your interest.
| Models | RRP | Colours | Offers |
| Galaxy Z Fold5 256GB | RM6,799 | Icy Blue, Phantom Black, Cream Online Exclusive Colours: Gray, Blue | Double Storage upgrade for the same price worth RM500[1].Buy from Samsung Online Store to get up to RM600 e-voucher on your next purchase.Up to 40% off purchase-with-purchase[2] on Samsung Accessories, Samsung Care+, Galaxy Tablets, Galaxy Watch and Galaxy Buds Series.Additional rebate up to RM600[3] under the Enhanced Trade-in[4] program. *The 256GB variant of the Galaxy Z Fold5 and Galaxy Z Flip5 are not entitled for the pre-order offers. |
| Galaxy Z Fold5 512GB | RM7,299 | ||
| Galaxy Z Fold5 1TB | RM8,299 | ||
| Galaxy Z Flip5 256GB | RM4,499 | Mint, Lavender, Cream, Graphite Online Exclusive Colours: Gray, Blue, Green, Yellow | |
| Galaxy Z Flip5 512GB | RM4,999 |
To find out more about the pre-order, go to: www.samsung.com/my/offer/flip5-fold5
Pre-order now:
- https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
- https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/
To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip5/ and https://www.samsung.com/my/smartphones/galaxy-z-fold5/
[1] All storage updates are capped at RM500.
[2] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for Galaxy Tab S8 Series, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.
[3] Selected devices only. The promotion is valid while stocks last. Colour availability may vary by country, region, or carrier. Visit samsung.com/my for more details. Terms and conditions apply.
[4] Any device condition is accepted.
