Watsons Malaysia introduced the all-new hair care products formulated with Heat Active Technology, Hair Pro By Watsons Heat Active range at Number 76 Hair Salon, Northpoint. Co-developed with Moltobene, one of the largest Japanese salon product manufacturers with 38 years of history, Hair Pro Heat Active range is designed for hair that’s subjected to heat – those who use hairdryer, curling and straightening irons.
The products are formulated with Heat Active Technology infused with NanoRepair™-EL (consisting of EL-lactone and plant sterol). When activated with heat, the NanoRepair™-EL penetrates deep into each hair strand to provide damage-care from within.
This means that instead of damaging your hair, the heat from these devices work with Hair Pro products to deliver goodness to your hair. Reacting and combining with the amines decomposed from protein, NanoRepair™-EL stays in the hair core after binding so hair remains glossy and elastic even after repeated hair washes and blowouts.
Besides that, Hair Pro products are also enhanced with a non-silicone formula to promote effective absorption of oxygen for the scalp. Silicone-based hair products have been known to cause problems like hair loss and itchy scalps.
At the product launch event, Japanese hairstylist, Takeshi Odera made a special appearance and demonstrated how customers can use the Hair Pro products to repair their damaged hair after frequent blow drying, straightening and curling. The model was Watsons Celebrity Friends, Cathryn Lee, model/movie actress.
Takeshi Odera pointed out that the difference between a hair mask and a hair conditioner is that similar to a facial mask, a hair mask provides more nutrients targeted to the needs of your hair (e.g. repair damage, strengthen hair) while a hair conditioner generally helps to add moisture after shampooing, making your hair smoother and shinier.
Hair Pro by Watsons Heat Active Shampoo (Daily use) 520ml/RM39.90
Hair Pro Shampoo features a gentle formulation that provides thorough daily cleansing of hair and scalp with gentle, subtle lather.
Hair Pro by Watsons Heat Active Treatment (Daily use) 520ml/RM39.90
Going beyond ordinary conditioners, Hair Pro Treatment comprehensively restores and repairs for smooth, silky and moisturized healthy hair.
Hair Pro by Watsons Heat Active Hair Mask (Special use) 200ml/RM42.90
Performing intensive repair of damage to restore full hair body and richness, Hair Pro Mask is applied after showering and before using a hair dryer or curler. Recommended for use twice a week.
Hair Pro by Watsons Heat Active Hair Serum (Daily use) 100ml/RM42.90
Designed to revitalize hair and restore moisture with a non-rinse formulation, Hair Pro Serum can be applied in the evening for overnight hair restoration and easy styling the next morning.
Very affordable range!