Newborn skin is different from adult’s

JOHNSON’S extensive research in baby skin has shown that it differs from adult skin. Newborn skin loses moisture 2 times faster than adult skin. It has less natural moisturising factors and is often dry even when it may not seem so. As dry skin causes itchiness and allows for easier penetration of bacteria and allergens, newborns need the gentlest cleanser and moisturiser to protect the skin barrier.

TOUCH is the foundation to new-born’s sensory development

JOHNSON’S scientists and baby care experts have discovered that rich and beneficial multisensory experience in the first few years of life can have a profound impact on a baby’s happy, healthy environment. development. Benefits of touch are not only in the short-term, but can extend into a baby’s physical and cognitive development throughout childhood.

Unlocking parent’s gentlest touch with the latest newborn care innovation CottonTouch™

The new JOHNSON’S CottonTouch™ range is a hypoallergenic, ultra-light formula proven to enhance touch and positive engagement between parents and babies. Blended with natural cotton, making it ultra-gentle on skin, it is clinically proven to be mild and safe from the first day of life while encouraging more parent-baby touch and interaction. The wash and lotion are formulated to be easy-to-rinse and lightweight with no sticky residue, giving parents a good grip on their little ones and confidence to touch and connect with them.