Malaysian Moms’ No.1 Choice, JOHNSON’S pushed the envelope of gentleness for baby by introducing the new JOHNSON’S – a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes and designed to be irritation free for baby and toddlers’ delicate and developing skin.

Speaking at the new product range launch in collaboration with one of Malaysia’s leading retailers – Watsons, Mr. Prashant Mahalingam. Country Director, Consumer at Johnson & Johnson Malaysia said the new JOHNSON’S is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S baby care products range from the user or parent’s perspective. It is also created with the brand’s 125 years’ experience and in-depth knowledge in baby skin and manufacturing science.

Marking its biggest re-launch to date, the new JOHNSON’S sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.