Laneige Waterful Sharing Campaign, which commenced in 2010, has extended its support to UNICEF for the less fortunate children in Asia by providing them with fresh and clean water. Laneige Global recently collaborated with UNICEF WASH, (Water, Sanitation and Hygiene) to help schools in several Asian countries by building water pipes to enable supply of clean water to the school premise as well as carrying out repair work for the school buildings where required.
In line with this campaign, Laneige presents its Water Bank Collaboration Limited Edition featuring Lotta Nieminen’s limited edition packaging design. This collection is presented to create awareness of the children’s plight and to raise funds for them. In this limited edition design, Nieminen’s illustration portrays children pumping water by the riverside to get their daily water supply.
This limited edition comprises Water Bank products, namely; Water Bank Essence (60ml/RM165), Water Bank Moisture Cream (50ml/RM125), Water Bank Gel Cream (50ml/RM125) and the Water Sleeping Pack_EX (80ml/RM100). Laneige has pledged 1% from the sales proceeds (Korea) of this limited edition range to the UNICEF WASH Project. The collection will be available at Laneige beauty counters nationwide starting July 2013.
I would have jumped at this opportunity to grab the product with its cutesy images but my skin is acting out at the moment and it could be from the sleeping pack.
Oh bummer =(