Launch Of Nubea

A new haircare brand has arrived and Malaysia is their first destination in Asia. Nubeà is from Italy and from the principle of “What Nature creates is in equilibrium with the whole, and for all that has been created, Nature gives what is needed to keep it healthy,” Nubeà created a system of natural formulas for re-establishing the right skin balance acting precisely and delicately on the main anomalies of hair and scalp.

Nature, Balance and Technology – those are what inspired Nubeà natural and free-of- chemicals essential oil therapy, capable of restoring the health of our crowning glory, so that resplendent and healthy hair is possible.

The secret of Nubeà formula is the synergy of essential oils and plant extracts, both elements represent the highest peak in the biological evolution of plants and contain the highest medicinal and curative properties. The scalp is considered the best channel for using essential oils and getting to the root of hair treatment.

Essential oils such as Rosemary (Rosmarinus Officinalis) promote cell regeneration, and are ideal for dry hair and help to stop hair loss. Lavender (Lavandula Angustifolia) has a calming and soothing effect, and it regulates sebaceous secretions which is suitable for normal and greasy hair. Tea Tree (Melaleuca Alternifolia) is anti-inflammatory and anti-bacterial.  Sage (Salvia Officinalis) is a stimulant that helps reduce hair loss. Eucalyptus (Eucalyptus Globulus) is stimulating, astringent, analgesic and healing, suitable for treating inflammations of the skin caused by bacteria and fungi.

Nubeà Essential Oils hair therapy are enriched with Plant Extracts, Trace Elements, Vitamins and active ingredients that are proven to be effective. The plant extracts include Arnica Extract, Serenoa Extract, Malva Extract, Algae Extract, Calendula Extract and Ginseng Extract. Strengthening the efficacy of Nubeà formula are active ingredients such as Azulene (distilled from chamomile), Bisabolol (distilled from Candeia Tree), Hops (distilled from Humulus  Lupulus), Climbazole (topical antifungal agent), Piroctore Olamine (anti-dandruff agent), and Vitamin A and E.

Nubeà researchers created the guidelines for appropriate formulas that do not jeopardize the delicate balance of hair and scalp, which is supported by many years of scientific studies of most eminent European naturalists.

Nubeà hair treatment products are formulated to achieve detoxification and stimulation necessary for growth of healthy hair, through the application of a precious mix of essential oils, which allows the scalp to regain its perfect balance owing to the important nutrients it receives that are necessary for the synthesis of keratin to occur.

Nubeà’s International Trainer, Ms. Emanuela Giacomuzzo was present at the launch of Nubea Malaysia

During the launch, Nubeà’s International Trainer, Ms. Emanuela Giacomuzzo demonstrated the use of the Essentia products on the model who has an oily and sensitive scalp.

Firstly, she massaged the model’s hair with Detoxifying Treatment Vial 1 for pre specific shampoo. Formulated with Pynus Sylvestris, Salvia Officinalis, Rosmarinus Officinalis, Bergamot Essential Oils and trace elements. Deeply purifies and helps the scalp regain the right balance. It’s applied to a dry scalp with small circular movements and a little pressure. Leave it on for 10 minutes while massaging head and shoulders. It’s a good treatment for detoxifying scalp of toxin build-up.

Next wash hair with Essentia Shampoo. She poured 10ml of this shampoo into a small bottle. The first shampoo is with 5ml and this will not produce much laher, rinse this off and shampoo again with another 5ml of the shampoo. She massaged the scalp as she washed.

She applied a mask which is a conditioner. All this while, we could smell the essential oils from the products and they smell sensational. As the products contain essential oils, they should never be mixed with water but applied directly on to damp hair. Essential oil products mixed with water will lose their benefits.

After the shampoo, dry hair thoroughly for the Detoxifying Treatment Vial 2 which is for post specific shampoo. Formulated with Essential Oils. Improves scalp elasticity and fights the weakening of the hair’s root.  It’s applied to the scalp with small circular movements and a little pressure with no need to rinse off.

I couldn’t resist touching the model’s hair just to be convinced that the products really worked. Her hair felt super soft.

There are seven ranges of Nubeà products. They are Essentia, Sursum, Solutia, Equisebo, Auxilia, Synergo and Solenium. These ranges specialize in detoxifying, anti-hairloss, anti-dandruff, anti-sebum, sensitive scalp, synergic differential treatment (maintenance treatment) and sun care respectively.

Nubeà hair treatment products are retailed at RM88.00 to RM328.00. The products can be found at rakuten.com.my and selected beauty salons in Malaysia. For more information or salon listing, please call +603 2143 2271 or email write2us@luscious.com.my.

More on Nubeà Product Lines

Essentia (Detoxifying Treatment)

Consists of shampoo, Pure Extract, pre-shampoo detoxifying treatment vial and post-shampoo detoxifying Treatment vial. It contains  essential oils of Scots Pine (Pinus Sylvestris), Sage (Salvia Officinalis) and Rosemary (Rosmarinus Officinalis).

Sursum (Anti-hairloss Treatment)

The rare extract of Saw Palmetto (Serenoa Repens) is one of the main agents that prevent progressive hairloss. The formula also includes essential oils based on Lemon (Citrus Limonum), Bergamot Orange (Citrus Aurantium Bergamia) and Vitamin A and E. The vitamins help with vitality of hair and visibly maintain growth as prerogative. This treatment comes in treatment vial, shampoo, daily lotion and patch for localized and topical application.

Solutia (Anti-dandruff Treatment)

This treatment is formulated to prevent both greasy & dry dandruff formation, calm itching, sooth the scalp and leave the hair soft and moisturized. It contains Tea Tree (Melaleuca Alternifolia) (antifungal), Chamomile Eugenia (Chamomilla Inacutita) (calming) and Rosemary (Rosmarinum Officinalis) (toning) Essential Oils. The treatment consists of a purifying extract, a purifying emulsion, and an anti-dandruff treatment vial, daily lotion and shampoo for dry dandruff or greasy dandruff.

Equisebo (Anti-Sebum Treatment)

This treatment regulates the production and secretion of sebum, purifies the scalp and restores volume and lightness to the hair. It contains essential oils and trace elements such as Scots Pine (Pinus Sylvestris) (stimulating), Cloves (Eugenia Caryophyllata) (antisepting) and Sage (Salvia Officinalis) (anti-inflammatory). The product ranges in this treatment include treatment vial, shampoo and daily lotion.

Auxilia (Sensitive Scalp Treatment)

The shampoo, treatment vial and daily lotion for this hair treatment ensures skin relaxation, gives a pleasant feeling of well-being and helps to restore the hydro-lipid film for sensitive scalp. The active ingredients include Lavender (Lavandula Angustifolia) (anti-inflammatory), Mint (Menta Arvensis) (healing) and Aloe Vera (regenerating).

Synergo (Maintenance and Balance)

This range of products is formulated to maintain the state of good health after a specific course of treatment. This is essential to avoid hair problem from recurring. The synergic differential treatment includes active ingredients such as Lavender (Lavandula Angustifolia) (anti-inflammatory), Common Lime (Tilia Vulgaris) (calming) and Blue Gum (Eucalyptus globulus) (decongestant). It consists of shampoo and hair mask.

Solenium (Suncare Treatment)

With selenium products, containing precious Essential Oils, plant extracts, trace elements and vitamins, you can continue to enjoy healthy, protected scalp and hair even under the sun. The range of products includes after-sun nourishing shampoo, revitalizing hair/body shower gel with anti-salt and anti-chlorine action, after-sun nourishing hair mask and protective spray-on to protect hair from the harmful effect of the sun, and to protect hair color as well as giving hair softness and shine without weighing it down.