When you visit the newly refurbished MAC Pavilion outlet, you will notice it’s quite different from the other MAC outlets as there’s a play area where customers can experiment with all kinds of make-up at their leisure. There are 10 makeup stations and a private makeup room.
MAC Pavilion is MAC Malaysia’s first youth concept store, this brand new and one of a kind youth store concept was created with Generation Y and Z in mind. The MAC youth store format is aimed with laser precision at tweens and teens. MAC youth concept store is fitted with large table structures in the shape of the letters M, A and C. Letter C is filled with eyes and lips products. Customers can smell, feel and test different products, try new techniques with the help of a make-up artist, and of course post a #MACSELFIE of the whole happening on social media.
The main goal of this whole youth retail store idea: encourage young shoppers to hang out, play and enjoy the full experience.
