Martell Noblige Swift Festival is back, levelling up Kuala Lumpur’s nightlife like never before. On Saturday, 23 Nov 2024, Sentul Depot will transform into the ultimate stage for headliners like South Korea’s electrifying DJ Soda, China’s powerhouse Lizzy Wang, and Malaysia’s very own rising stars. Central to this year’s festival is the grand finale of the Swift Talent Quest, a platform dedicated to showcasing the country’s top emerging DJs, where they will demonstrate their skills on a major stage; embodying Martell’s ethos of ‘Soar Beyond the Expected’.
The festival’s ‘Gen-Z Asian Pop’ theme promises genre-bending collaborations that push musical boundaries. Together with Asia’s entertainment superstars, the Swift Talent Quest finalists will share the stage with Malaysia’s own Priscilla Abby, whose dynamic vocals will add a pop flair to the night. Local legends DJ Reeve, DJ Julian, and DJ Nexto, co-founders of DJs Playground, will bring their mastery to the stage, while the Kuan Sisters join DJ Perry K for a much-anticipated set. The Swift All Stars—DJ Sandra, DJ Suki, Noize Faktor, and Swift Duo—are all set to turn up the heat with electrifying performances and curated shows, making this an unforgettable night of exquisite sound and unmatched energy.
The festival serves as the culmination of the Martell Noblige Swift Talent Quest, a competition designed to showcase Malaysia’s rising DJ talents. In the lead-up to the festival, finalists DJ 2 Aces, DJ Ric, Silent and Svggy are paired with industry mentors, who offer expert guidance and tips, helping them refine their skills before they take the stage. This initiative underscores Martell Noblige’s commitment to nurturing and empowering local talent, offering them an unparalleled opportunity to ‘Soar Beyond the Expected’ and share the stage with international headliners.
The Martell Noblige Swift Festival will be the ultimate showdown of the Martell Noblige Swift Talent Quest. This platform is dedicated to discover and celebrate rising DJ talents, and this year’s finalists will take the stage to compete for the coveted top spot, with the winner receiving RM100,000 worth of prizes. A prominent panel of local and regional judges will oversee the competition, ensuring a high-stakes, exhilarating event where contestants showcase their creativity and skills. Audiences can also make a difference through online voting now at https://swiftnights.martell.com/talentquest/ or join us live during the Swift Festival to make their voices heard via crowd responses, adding an extra layer of excitement and engagement.
“We are excited to champion Malaysian talent through the Martell Noblige Swift Talent Quest, an initiative designed to empower local DJs and showcase their unique artistry. The winner will receive continued support from Martell Malaysia, helping to elevate their career to new heights,” said Pooi Wan Liew, Pernod Ricard Malaysia, Head of Marketing
Martell Noblige Swift Festival delivers a nightlife experience that truly ‘Soars Beyond the Expected.’ With mind-blowing visuals, cutting-edge entertainment, and immersive art, the festival pushes boundaries, blending global and local talent in a way that’s fresh and full of surprises. Get ready for a nightlife adventure that shatters the city’s usual scene.
“The Martell Noblige Swift Festival exemplifies a contemporary twist on nightlife, blending cutting-edge music with refined experiences. Last year’s turnout clearly demonstrates the strong appeal of Martell Noblige among Malaysia’s nightlife enthusiasts, and we are excited to continue delivering these unforgettable moments,” Liew added.
Step into the Swift DJ Experience and get hands-on with the decks, mixing up your own beats. Dive into the Giant Swift Ball Pit and take that leap to truly ‘soar beyond’. The Swift Flavours Capsule is a fresh, innovative creation that offers a unique way to consume cocktails that explode with flavour. A lineup of street food will be available to keep taste buds buzzing all night.” Suit up, show up — expect the unexpected and get ready for more Swift Surprises from the go.
Open to the public, this festival experience awaits all who wish to immerse themselves in unforgettable performances, surrealist-inspired art, and creative installations. Secure your spot now at https://swiftnights.martell.com/festival.
Get complimentary Swift Access passes that unlock VIP privileges, including priority lanes, exclusive zones, complimentary drinks, and many other perks throughout the night, with any Martell purchase on Lazada or Shopee.
Tentative Festival Rundown:
- 5:00 PM – 6:15 PM: Martell Noblige Swift Talent Quest Final
- 6:15 PM – 7:45 PM: Swift All Stars – DJ Sandra, DJ Suki, Noize Faktor & Swift Duo
- 7:45 PM – 8:00 PM: Priscilla Abby
- 8:00 PM – 9:00 PM: DJs Playground – DJ Reeve, DJ Julian & DJ Nexto
- 9:00 PM – 10:00 PM: Lizzy Wang featuring Swift Talent Quest Winner 2024
- 10:00 PM – 11:00 PM: DJ Soda
- 11:00 PM – 12:00 AM: DJ Perry K & Kuan Sisters
