Mentholatum introduced Softlips Cube about two months ago, the design doesn’t look like the typical lip balm tube we used to seeing. Mentholatum Softlips Cube comes in clear plastic covers and in 2 variations, Fresh Mint and Strawberry.

It instantly softens lips as it contains emollients to soften rough skin, it hydrates as it is fortified with premium moisturisers such as Shea Butter, repairs as it contains antioxidants and Vitamins A, C and E, adds a subtle shine with a radiant finish and is one of the few lip balms with sunscreen protection as it contains SPF 15. Those with gluten allergies can rest assured this is gluten-free.

I find it hydrating but the hydrating effects aren’t that long-lasting for me. However, the softening properties are excellent.

Mentholatum Softlips Cube retails at RM18.90.

Product reviewed is a press sample.