MUFE Introduces Artist Shadows

Good news for fans of Make Up For Ever as their new and improved formulation Artist Shadows are going to be available from 18th September 2014. This comes shortly after the brand introduced their new synthetic brushes which I have some photos of but no details since I wasn’t invited to the launch of the brushes despite being told that I would be but such is life and I am used to being sidelined. Despite being on the blogging scene for close to 4 years and actively blogging at that. 🙁

Anyway gripes aside, the new Artist Shadows come in 210 shades, enough to please even the most fussy customer. I am told that there will be about 30 shades of blue and same for greens. In 1984, eye shadows were the 1st product created by founder of MUFE, Dany Sanz. She initially created 100 of these hand-pressed shadows. At that time, there were no makeup stores selling to both professional and the public at the same time and no other makeup brand had such a wide range of shadows. As soon as a customer walked into the MUFE store in Paris, she’d see the shadows. They were encased in round little see-through pots and MUFE has retained that original design.

The new range of eye shadows was a challenge to create and it took three years to develop the formula. Thanks to never before used technology, MUFE has come up with a range of unique textures termed “new generation” shadows to suit makeup professionals, artists and everyday women.

Dany Sanz created the Artist Shadow eye shadows like a collection of haute couture colours. The new collection comes in a rich palette of 5 textures in 2 fomulas namely:-

1. PEARLY FORMULAS (Satiny, Metallic, Iridiscent, Diamond)

Artist Shadow Pearly shades feature two technical innovations : Water-Blend Technology and Pigment Atomization

Pigment Atomization brings purity, evenness and extremely intense colour.

Water-Blend Technology powders, pigments and new 3D gel polymers are mixed with water to create a formula that is heavily loaded with pigments (up to 71.5%). Water is then extracted through evaporation, giving a supple and slightly creamy texture with extremely vivid colours that can be endlessly blended.

Other Key Ingredients of the Formula : Mother-of-pearl to add intensity and shine to the colour, plus metal oxides and black pigments for all the metallic effects (metal finish).

Good To Know : The particles of these eye shadows are less volatile which means they don’t fall away during application.

2. MATTE FORMULAS

Artist Shadow offers fine and supple matte formulas that contain no pearlized particles whatsoever and provide an outstandingly even result.

Pigment micronization ensures colour is pure and even.

Heavy pigment load – up to 88% in the matte black shade – guarantees hold and colour intensity.

Nylon powder makes the formula ultra soft so it’s easy to apply and to layer.

Zinc oxide and talc ensure optimal hold that stays fast.

MUFE looked at several different technological developments in the creation process but decided on the most difficult because it opened up a vast field of possibilities in terms of creativity, colours, effects, textures, quality and hold. Developing the whole range was a highly complex operation as they had to consider each eye shadow separately, finding just the right compaction and press for that particular colour. They could have gone up to 500 colours but that wasn’t their goal. They wanted to offer a profusion which was not too be confused with ‘too much’.

When I swatched the shadows, they were indeed creamy to the touch and colour pay-off was fantastic. These definitely don’t need primers as they provide excellent pay-off and I can tell they are of very high quality. The shadow pans are refillable and you can also purchase refillable magnetic closure palettes which can contain 2, 4 , 6, 12 and 24 shadows. The shadows can be used all over the body, some can double up as blush.

Erika, MUFE’s Regional Educator from The Philippines explained the technology behind the Artist Shadows and demonstrated the Artist Shadows in 2 different looks.

In the 1st look, she used blue shadows of the diamond texture. I think that the iridescence from these shadows is just fabulous and I wouldn’t mind having these shades in my collection as I adore blue shades.

The 2nd look is a bit more subtle, it’s the gradational look. This would be more of an every day look than the 1st look but personally, I much prefer the 1st look as the colours are so bright and vibrant.

Each Artist Shadow retails at RM63.