Projek Perumahan Rakyat (PPR) communities are now benefitting from better nourishment thanks to Nestlé EVERYDAY’s #HariHariEveryday campaign, which saw the brand successfully rallying Malaysians to nourish 10,000 families in need across West Malaysia via donations of ‘Bekalan Nutrisi’ packs.
The two-month campaign was spearheaded by Nestlé EVERYDAY with the aim of helping to address micronutrient deficiencies amongst Malaysians, which pose a significant health burden on adults and children alike. Also known as ‘hidden hunger’, micronutrient deficiencies affect one in three families in Malaysia who do not get sufficient micronutrients in their daily meals such as calcium, iron and vitamin C.
With every ‘Bekalan Nutrisi’ pack containing Nestlé EVERYDAY Milk Powder, along with other products such as NESTUM All Family Cereal 250g, KOKO KRUNCH Cereal 80g, KOKO KRUNCH DHA 60g and MAGGI 2-Minute Kari Noodles, the campaign helped support PPR communities in meeting their daily nutritional needs. Specially formulated for Malaysian families, Nestlé EVERYDAY milk provides 12 vitamins and minerals and is enriched with high calcium and high iron, as well as 100% vitamin C*, helping to close the micronutrient gap.
Lam Pui Yuee, Business Executive Officer, Milks Business Unit, Nestlé (Malaysia) Berhad, said, “As part of the #HariHariEveryday campaign, Nestlé EVERYDAY went on-the-ground to educate PPR communities on micronutrient deficiencies and share opportunities for families to sample the nutritious goodness of Nestlé EVERYDAY. We are pleased to share that the response from the families was positive, and we hope that this effort contributes to help nourish healthier communities.”
“A key problem for those suffering from ‘hidden hunger’ is that they are not aware of their condition and this could post long-term risks to their health. Bearing that in mind, educating the community about this issue plays a crucial role in helping Malaysians lead healthier lives alongside providing them with good nourishment through the ‘Bekalan Nutrisi’ packs.”
As part of the campaign, to further encourage good nutrition amongst Malaysians, Nestlé EVERYDAY organised a nationwide contest with over RM100,000 worth of prizes rewarded to 95 lucky Malaysians, including the grand prize of a Perodua Ativa, as well as four Yamaha Eco Gear 125l motorcycles and weekly Touch ‘n Go reload pins.
*Two servings of Nestlé EVERYDAY milk fulfil 100% of daily Vitamin C needs; Based on Recommended Nutrient Intake Malaysia, 4-9 years old (2017).
