Poh Kong introduced its new brand D’first at an exclusive fashion showcase this afternoon. The D’first Diamond Collection by Poh Kong is an affordable luxury with prices starting from RM1,000. It’s targeted at younger customers who have just started their career.

D’first has triple excellent cut while the 8 hearts and 8 arrows pattern complete this exquisite gem of sublime symmetry. The collection feature excellently crafted pendants, earrings and rings of beguiling splendour. We always think of diamonds as a gem out of reach of many people’s budgets but now Poh Kong has made it affordable. This collection will attract the young and the young-at-heart.