Rohto Eye Care, World No.11 eye care brand has successfully raised RM135,000 for its “Sending Love & Care: Children with Myopia – Joy of Seeing” CSR campaign. This is done through a month-long fundraising initiative in collaboration with Watsons whereby RM1 from the sales proceeds of all Rohto Eye Care products sold in Watsons from 1st to 31st August 2022 was channelled to the campaign fund.
Myopia is an increasingly common condition amongst children. According to global trends, it is estimated that by 2050, half of the world’s population could be affected and this condition is highly prevalent in Asia. Although genetics is a key factor in developing myopia, lifestyle also plays an important factor in the onset of myopia such as usage of digital devices for long hours, reading under dim lighting and the lack of sleep.
In this campaign, Rohto Eye Care joined hands with Kiwanis Malaysia District and Focus Point Vision Care Group Sdn Bhd to reach out to the rural schools in creating awareness of Myopia and also to identify B40 students in need of prescriptive glasses.
Note: 1Source: Euromonitor International Limited; Consumer Health Eye Care definition, retail value share, 2021 data.
Beneficiaries of this campaign include Sekolah Kebangsaan (SK) Parit Mahang in Jeram and SK Bukit Badong in Ijok. Both schools combined, have total of over 1,760 students, with 50 percent the students belonging to B40 families.
According to Lim Mei Yuen, General Manager of Rohto-Mentholatum, the main objective of the Rohto Eye Care ‘Sending Love & Care The Joy of Seeing’ campaign is to help increase awareness of Myopia amongst children and to educate them on ways of taking good care of their eyes.
“Through this meaningful campaign, Rohto Eye Care will donate 200 pairs of prescriptive glasses to the B40 children. We hope to help them to improve their vision, which will in turn enhance their learning capabilities”, she said.
Over the course of 4 days, approximately 840 students were offered eye screening to determine if they needed prescription glasses.
To make Myopia education more fun at the schools, Rohto Eye Care also incorporated activities such as a blindfold game and art competition, which aimed to remind students about the importance of sight. One of the students, Nur Damia Habriyah binti Mohamad Norzaki who was blindfolded during the game said that he understood how losing sight feels and will start taking better care of his eyes.
“I will also be kind and help others who have lost their sight to carry out tasks because it is scary and difficult to do anything when you cannot see,” Habriyah added.
“We are grateful for the opportunity to be a part of Rohto Eye Care’s campaign as it helps our students understand the importance of their sight. Moreover, this is the first time that our school was chosen for this program. So we truly appreciate it,” said Pn. Noraliza Binti Ngawam, Headmistress of SK Parit Mahang.
Other than an outreach to primary schools, Rohto Eye Care in collaboration with Focus Point also held an educational talk show on Myopia via a Facebook Live session to raise awareness of Myopia and to educate the public on eye care tips.
To learn more about Rohto Eye Care The Joy of Seeing CSR campaign, the public can visit https://www.facebook.com/watch/?v=1247882479109857&ref=sharing
