Safi Rania Gold Youthful Elixir with Nano Gold 24K & nutrients of Beetox & Propolis comes in a gold box to reflect that the serum contains gold (not sure what percentage though). This is for firming and decreasing pigmentation. Most of us are attracted to anything gold so I guess it’s good marketing strategy to make the box as gold as possible.

The serum is actually more like a toner in consistency as it’s so runny. The cap is attached to a dropper dispenser. I don’t see any improvements in my skin as far as firming and pigmentation are concerned. There’s a mild scent which is not too bad.