Samsung Malaysia Electronics announced the availability of its new microSD card, the Samsung PRO Endurance at Lazada, Shopee and participating Samsung Authorized Dealers nationwide.

Uniquely designed to meet the rigorous demands of surveillance cameras, dashboard cameras, doorbell cameras, body cameras and more, the card offers improved endurance and outstanding performance for smooth and reliable continuous capture and playback.

“From CCTV to doorbell cameras, the need for long-lasting and high-performing video surveillance solutions is continuing to increase, and the PRO Endurance has been designed to support that demand,” said KyuYoung Lee, Vice President of the Memory Brand Product Biz Team at Samsung Electronics. “Both consumers and enterprise users can rest assured that our new memory card will ensure continuous recording at high resolution even under extreme conditions.”

Strengthened Endurance

Built with Samsung’s highly reliable enterprise-grade NAND flash memory, the PRO Endurance card can deliver up to 16 years (140,160 hours) of continuous recording time to ensure every critical moment is captured. This means a single PRO Endurance card can last as long as up to 33 typical speed-focused cards, saving frequent replacement costs and providing greater reliability for always-on video monitoring.

Improved Performance

Samsung’s new memory card also offers read and write speeds of up to 100 megabytes per second (MB/s) and 40 MB/s, respectively, and is rated Class 10 with video speed ratings of up to U3 (UHS Speed Class 3) and V30 (Video Speed Class 30). This makes it ideal for handling large, high-resolution files while enabling seamless recording and playback in Full HD and 4K.

Long-Lasting Durability

Since outdoor surveillance and body cameras can be subject to harsh environments, the PRO Endurance has been engineered to offer trusted performance in everyday use with Samsung’s reinforced six-proof durability. In addition to protection against water, magnets, X-rays and extreme temperatures, the card is now wearout-proof and drop-proof.

Available in four different storage capacities of 32 gigabytes (GB), 64GB, 128GB and 256GB at Lazada, Shopee and participating Samsung Authorized Dealers nationwide. For more information, please visit https://www.samsung.com/my/memory-storage/.