Juniper
Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.
“CarlsBazaar is our vibrant expression of the theme ‘Brewing Prosperity Together,’ bringing it to life for the second year in a row as we transform Chinese New Year (CNY) celebrations into the best and unforgettable experiences,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “This isn’t just about enjoying great beer—it’s about creating a festive wonderland that sparks joy, harmony, and connections. From interactive activities to stylish merchandise and culinary delights, every corner of CarlsBazaar is designed to inspire laughter, shared prosperity, and truly memorable BestWithCarlsberg moments for everyone who joins us.”
Held at two buzzing locations – 1 Utama Shopping Centre in Selangor from 9 to 12 January, and Gurney Plaza in George Town, Penang from 16 to 19 January – CarlsBazaar is designed to captivate visitors with a cool and contemporary take on festive celebrations. Combining traditional elements with modern design, this dynamic marketplace is brimming with exclusive offerings, interactive activities, and stylish experiences. To get in, just RSVP at https://178cnybazaar.com/, it’s that easy.
From the moment visitors arrive, they are greeted by an iconic Hop Leaf welcome arch, the perfect gateway to a world of prosperity and excitement. Once registered, they will be able to redeem an exclusive Artist-Edition Carlsberg CNY can (while stocks last) – the perfect companion to dive into the heart of the celebrations. Those looking to score big can get their smarts on at the Giant Snakes and Ladders game for a chance to win an RM178 Grab voucher — when you want to purchase more of Carlsberg’s brews at the Carlsberg Official Store on Grab Mart! The fun and prosperity starts right here. At the heart of CarlsBazaar is the Wishing Tree, where the spirit of CNY comes alive with Carlsberg Brewed Blessings. Simply type your festive wishes on the digital touchpad and watch them light up on the display for everyone to see. For those feeling lucky, don’t miss the chance to uncover what 2025 has in store at the Chinese Zodiac Prediction station, where the mystic vibes of the Year of the Snake promise exciting revelations.
Venturing deeper into the marketplace, guests are guaranteed to be wowed by an exciting range of vendors offering everything from CNY streetwear and cool artisan goods to traditional snacks, festive arts and crafts and trendy CNY treats. Not to be missed are the curated Carlsberg infused menu items including the Carlsberg Waffle by Yat Tong Waffle, Unprofessional Coffee’s Get Rich Now, the Signature Ramen with Carlsberg marinated chashu & soft-boiled egg by Hee’s Ramen, Avant Mala Eat’s Mala Chengdu skewers with Carlsberg, and YOLO KITCHEN’s Carlsberg Fried Chicken. With over 40 local vendors offering the coolest CNY finds, there’s something for everyone to discover. A must-visit is the TNTCO corner where celebrants can snag exclusive Carlsberg x TNTCO CNY apparel – designed to slay this festive season.
When it’s time to kick back, head over to the CarlsBar, the ultimate chill spot to savour Carlsberg brews in a sleek and festive atmosphere. There’s also the hourly cocktail workshops led by professiona mixologists, where guests can learn how to mix up Carlsberg-inspired festive cocktails. And yes, you can even recreate them at home with the special Carlsberg cocktail packages available at the MIX Store. It’s all about smoothness, prosperity, and vibes.
But that’s not all – CarlsBazaar lets you shop and sip, while enjoying live performances that will keep everyone grooving and vibing all night long. From now until 12 January, catch two incredible bands performing daily from 6pm onwards, presented by The Pantheon KL. Plus, on 11th January, a chance to meet the cast and crew of the much-anticipated local CNY movie “CLOSE UR KOPITIAM” (关你茶室) in a special meet-and-greet session awaits. And if that’s not enough, on Sunday, the 12th of January, Dior 大颖 will light up the stage with a live performance at 8pm. It’s the ultimate festive hangout – so bring your crew, your family, and everyone in between.
Every aspect of CarlsBazaar has been carefully curated to bring people closer, celebrating the timeless values of Chinese New Year in a contemporary and sleek setting. With its trendy vibes and BestWithCarlsberg touches, CarlsBazaar is the perfect way to welcome the Year of the Snake in style.
Carlsberg warmly invites consumers to be part of this one-of-a-kind festive experience, where prosperity and smoothness flow.
For the latest updates on Carlsberg’s Chinese New Year festivities, visit https://www.bestwithcarlsberg.my/ or follow @CarlsbergMY on Facebook and Instagram. As always, Carlsberg Malaysia encourages everyone to #CELEBRATERESPONSIBLY. If you drink, don’t drive.
