Sighted Segreta Haircare at a Guardian outlet yesterday – this is Kao’s 4th haircare brand after Merit, Essential and Ascience. This range of haircare is specially formulated for women who are concerned about losing shine and bounce in their hair as they age. Kao spent three years researching and applying accumulated results and innovative technology in order to develop this range of haircare.
Segreta shampoo, conditioner and treatment are formulated specifically for the changing hair of mature women in order to reduce meandering and provide shine. I noticed that they have shampoo for short hair and for medium to long hair.
Some interesting information about this brand:-
- Segreta in Italian means “secret”
Segreta is the secret or key to long-lasting beauty and stimulates women’s desire to be beautiful forever. - A color that symbolizes mature women – “Segreta purple”
The color purple, distinguished for its noble and mysterious qualities, is perfectly suited for mature women with dignity and allure. The elegance of purple glimmers with natural femininity, which is expressed by the use of the color pink. - The bottle shape symbolizes the body contours of a woman dressed in an evening dress.
The bottle design is based on the motif of a sophisticated evening dress that symbolizes a mature woman. It expresses her soft and sexy contours with a curving design. The texture of the smoky glass-like bottle conveys the sensation of exquisite touch.
