One of South Korea’s leading beauty brands, SEP, has launched SEP Jeju Mask Pack in Malaysia. Formulated with clean and natural key ingredients from Jeju Island, South Korea, to address different skin types, the four types of facial mask packs are SEP Canola Honey Nourishing Mask, SEP Cactus Fruit Moisturizing Mask, SEP Tangerine Brightening Mask, and SEP Green Tea Soothing Mask.
Made in Korea, each mask pack contains concentrated clean and natural key ingredients from nature’s paradise – Jeju Island, which is well-known by the locals as a mystic island with clean water and refreshing air all year round. Complemented with its fertile soil formed by volcanic eruptions two million years ago, the island is home to a unique and rich ecology with an abundance of flora and fauna.
To enable maximum absorption of the essence and nutrient by the skin, SEP Jeju Mask Pack uses an innovative formula known as air pocket sheet. Specifically designed to fit any face, the mask sheet contains small airy space on the facial mask fabric that adheres to the skin to encapsulate air and lock in the active-rich essence, providing a more effective absorption of nutrient for the skin which is suitable for women of all age with various skin concerns.
Benefits of each SEP facial masks are as below:
• SEP Canola Honey Nourishing Mask
It is formulated with concentrated honey extract from Jeju Canola Honey that is high in protein, fatty acid, vitamins and minerals that deeply nourishes and intensely hydrates the skin. The addition of Centella Asiatica, also known as ‘tiger grass’, that contains a significant amount of madecassic acid helps to revive dull and dehydrated skin. Rose water, chamomile, and lavender that were added into the mask offers a lovely scent that provides soothing effect suitable for relieving anxiety, while aloe vera is known for its nourishing properties that moisturise dry skins, providing the skin with a healthy glow.
• SEP Cactus Fruit Moisturizing Mask
This ultra-moisturizing mask gives dry complexions a revitalizing and hydrating boost it deserves as the cactus fruit has a high content of Vitamin C. It also contains many other nourishing natural ingredients from Jeju Island including aloe vera, bamboo, hyaluronic acid and basil. To enhance the absorption of the nutrients, oat seed is added to the mask to gently exfoliates, cleanses and nourishes the skin. This mask is suitable for sensitive skin as it comes with Salvia extract – a herb that is anti-inflammatory and has sterilization effect that helps revive and heals the skin.
• SEP Tangerine Brightening Mask
This mask brightens dry and dull looking skin with Jeju tangerine and cucumber that contain rich amount of nutrients, such as Vitamin C which enhances the brightening process and helps to diminish the look of existing pigmentation. It contains all-natural ingredients harvested in Jeju Island, such as Devil’s claw herb that is anti-inflammatory and has sterilization effect; Daisy that is great for detoxification and whitening effect; Edelweiss and Niacinamide that has high content of water-soluble Vitamin B3 which helps skin whitening.
• SEP Green Tea Soothing Mask
This ultimate soothing mask is loaded with high concentration of green tea extract that comforts irritated skin, resulting in healthier and more radiant-looking complexion. While tea tree has anti-bacterial and sterilization reaction that deeply soothes the skin, Centella Asiatica has madecassic acid substance that helps in skin renewal. On top of that, propolis, yam essence and lavender help refresh and moisturize the skin, leaving it soft and supple.
“As one of the leading beauty brands in Korea, we truly understand the importance of innovating beauty products that addresses Asian women skin issues so that they can be more confident and comfortable with themselves. With that in mind, SEP Jeju Mask Pack is created and designed to help address the identified skin concerns by ensuring active ingredients penetrate and provide intensive benefits to the skin. Furthermore, this easy-to-use nutrient-rich mask is suitable for women of all age and skin types,” says Ms. Eunhee Seo, the Manager of Global Merchandizing Development, CJOshopping.
SEP Jeju Mask Pack will be available exclusively at all nationwide Watsons stores from January 2017, priced at RM5.90 per piece, and RM24.90 per box of 5 pieces. Additionally, there will be a 1-day crazy deal on 1st January 2017 whereby SEP Jeju mask will be available at only RM1 per piece!
