With a view towards driving the nation’s sustainability aspirations, Sime Motors and Perbadanan Stadium Malaysia announced a strategic partnership to enhance the accessibility and adoption of electric vehicles (EVs), in support for the transition towards more environmentally-conscious transportation.

As a kick off to the collaboration, Sime Motors opened its doors to AutoArena, the nation’s first-ever automotive event to take place in the National Stadium Kuala Lumpur Sports City. The three-day event showcases Sime Motors’ automotive brands, including BMW, MINI, Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover, Volvo and a wide array of premium pre-owned vehicles from Auto Selection. This marks the first of many automotive events that will be held collaboratively by Sime Motors and Perbadanan Stadium Malaysia.

Additionally, as part of their partnership, Sime Motors will provide Perbadanan Stadium Malaysia with two EVs for a period of 24 months to serve as official vehicles for stadium operations. In addition, an EV charging station will be installed at the stadium by Gentari, offering convenient access to EV charging infrastructure for the surrounding community.

Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors, said, “EV adoption continues to grow in Malaysia, and this is reflected by the continued rise in EV sales, particularly in 2024. By collaborating with Perbadanan Stadium Malaysia, we are not only supporting their operational needs with sustainable vehicles but also providing accessibility to our broader community with EV charging infrastructure. This initiative aligns with the government’s aim of increasing EV adoption by 2030 and helps foster greater awareness and understanding of the benefits of EV ownership for Malaysians.”

“As a leading automotive player, we offer a wide range of EVs across our marques. Leveraging our extensive track record in the automotive industry, coupled with our strong network and robust customer sales care across our brands, AutoArena is a great example of many more unique events and experiences that we look forward to hosting at the iconic Bukit Jalil National Stadium,” he added.

Iliyas Jamil, Chief Executive Officer of Perbadanan Stadium Malaysia, said, “Bukit Jalil National Stadium is a symbol of national pride, and we are honoured to collaborate with Sime Motors to champion sustainability and green mobility. As a key destination for international and local events, we welcome more than one million visitors annually. Our appeal and accessibility serve as the ideal venue to demonstrate the accessibility and convenience of EVs, empowering more Malaysians to embrace sustainable lifestyles.”

AutoArena is open to public until Sunday, January 12, from 9am to 7pm. Visitors can look forward to a range of exciting offers and promotions at the event.

Get ready to drive into the new year in style with a new ride from Sime Motors AutoArena. To register for the event, please visit: https://www.simemotors.com.my/campaign/sime-motors-autoarena-10-12-january-2025.