Sunway Pyramid was exceptionally festive on 17th November 2024 as Malaysia’s national badminton icon and two-time Paralympic gold medalist, Cheah Liek Hou (謝儀豪), joined YB Teresa Kok Suh Sim, Member of Parliament for Seputeh, in officiating the grand opening of Souper Tang’s flagship outlet. Spanning 5,700 sq. ft., this largest outlet of its kind in Malaysia also features state-of-the-art décor and multiple VIP rooms, designed to serve as an exclusive event space for hosting a variety of celebrations.
Over one hundred attendees, including representatives from industry associations, influencers, sports enthusiasts, and mall visitors, gathered to hear Cheah Liek Hou share valuable insights into the discipline, resilience, and dedication required for sustained success. He discussed how his daily routines, rigorous training, and wellness practices have contributed to his achievements and emphasized the importance of maintaining balance in all areas of life.
His inspiring words resonated with the audience and further highlighted the shared mission of both Cheah Liek Hou and Souper Tang to promote healthier living. Through a commitment to consistency, mindfulness, and self-care, the alignment between Cheah’s journey and Souper Tang’s vision for wellness exemplifies their dedication to helping people live a balanced and healthier life, regardless of the challenges they face.
Teresa Kok acknowledged the brand’s contributions, stating, “Souper Tang has made a remarkable contribution to our community by blending traditional herbal cuisine with a forward-thinking approach to modern wellness. This new flagship outlet is not just a restaurant; it is a vibrant hub where Malaysians can unite to embrace health, celebrate our rich cultural heritage, and build meaningful connections.”
During the ceremony, the Malaysia Book of Records presented Souper Tang with two national record certificates, recognizing the brand’s exceptional product achievements—’Most Bird’s Nest Sold in a Year,’ with 243,119 units sold, and ‘Most Herbal Soup Sold in a Year,’ with 380,930 units sold. These accomplishments highlight Souper Tang’s leadership in the herbal-based culinary sector and its ability to meet the growing demand for high-quality, health-focused meals.
Nevinn Leow, Group Chief Executive Officer and Managing Director of Souper Tang, said, “At Souper Tang, we believe in the power of good food to enhance quality of life. Our goal is to create dishes that are not only delicious but are also rooted in tradition and crafted for wellness. This flagship outlet is a step forward in making herbal dining more accessible, enjoyable, and impactful for our community.”
In addition to the exciting grand opening, Souper Tang also unveiled an innovation aimed at addressing the needs of busy individuals who are seeking convenient yet healthy meal options. The brand introduced the Souper Tang SouperFast Herbal Soup series, which features nine different soups that are ready to brew in just 30 minutes.
“The SouperFast Herbal Soup series is a response to the growing demand for quick, healthy meals. We understand that many people are juggling busy careers, families, and personal commitments, and we want to make it easier for them to nourish their bodies without compromising on quality. With these ready-to-eat brews, we’re empowering our customers to stay healthy, no matter how tight their schedules may be,” he added.
Furthermore, Souper Tang has recently achieved remarkable milestones in its growth journey, including its two entries in the ASEAN Records for ‘ASEAN’s Largest Restaurant Chain Specializing in Chinese Herbal Cuisine’ and ‘ASEAN’s Largest Hamper Brand by Cumulative Sales.’ These distinctions reflect Souper Tang’s significant expansion in both product offerings and brand presence across the region, solidifying its position as a leader in the herbal cuisine industry and demonstrating its continued commitment to providing accessible, high-quality meals to a wider audience.
In celebration of the flagship opening and the launch of the new SouperFast Herbal Soups, Souper Tang is offering exclusive gifts to customers purchasing SouperFast soups in sets of 6, 12, or 20. Customers can look forward to receiving exciting rewards, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event marks an exciting new chapter for Souper Tang, bringing an innovative product range and an enhanced customer experience to its dynamic new location at Sunway Pyramid.
For more information, please visit Souper Tang’s website, and Souper Tang’s Facebook and Instagram.
