Sungei Wang Plaza is set to light up this festive season with Rona Raya, an exciting and vibrant Hari Raya campaign running from now to 13 April 2025. This year, we invite shoppers to immerse themselves in a celebration that embraces the rich traditions of Batik and Songket attire, featuring spectacular decorations, cultural performances, and exclusive shopping rewards.

Step into a world of dazzling colours and intricate motifs as Sungei Wang Plaza transforms into an immersive festive experience. Themed Rona Raya, which translates to ‘Colours of Raya,’ the campaign highlights the beauty through captivating decorations. Be greeted by a grand traditional pondok adorned with iconic Malay elements such as wau, and pelita, alongside interactive displays showcasing lemang and dodol making. The entrance is enriched with vibrant flowers, twinkling lights, and lush greenery, creating a welcoming festive atmosphere. Above Sungei Wang Walk, beautifully hung batik fabrics add a touch of tradition, swaying elegantly overhead.

At the Centre Court, a stunning Minangkabau roof sits on top of a LED Screen structure with a Tangga Batu Rumah Melaka as the base which forms the centerpiece of the entire decoration, serving as the digital heart of Rona Raya. Overhead, hanging batik fabrics and colourful shopping bags, in collaboration with Malaysia Super Sale by Tourism Malaysia, bring a dynamic and festive retail spirit.

The entire space is filled with lush greenery and vibrant plants, creating a refreshing and inviting ambiance. Adding to the elegance, mannequins dressed in exquisite batik fashion and local designer wear from participating brands showcasing the beauty of traditional and contemporary Malaysian fashion.

“We are excited to bring Rona Raya to life at Sungei Wang Plaza,” said Joseph Teo, General Manager of Sungei Wang Plaza. “This campaign is a tribute to the beautiful traditions of Hari Raya, offering visitors a space to celebrate, shop, dine, and create lasting memories with family and friends.”

GRAND LAUNCH OF “RONA RAYA”
The excitement began with the Grand Launch of Rona Raya on 19 March 2025 which was attended by distinguished guests, including Yang Berbahagia Dato’ Rohaizi Bahari, Pengarah Pejabat Kementerian Perdagangan Dalam Negeri Dan Kos Sara Hidup Wilayah Persekutuan Kuala Lumpur, represented by Mohd Afandi Mohd Isa, Ketua Penolong Pengarah, Sekretariat Perdagangan Pengedaran dan Industri Perkhidmatan, KPDN, Encik Ahmad Fadhullah Fauzi, President of the Association of Malaysian Optometrists alongside members of the media, and Sungei Wang Plaza’s Management Committee members. The event featured a vibrant lineup of cultural performances, the official launching of the Raya campaign, and the commencement of the CSR initiative, including a Free Eye Checkup program.

Additionally, guests were treated to a spectacular fashion show by Pelita Mice featuring The Batik Shop, showcasing elegant Raya collections. The celebration culminated in a Buka Puasa session with media representatives and a special group of underprivileged children, ensuring that the spirit of giving and togetherness shines throughout the evening, with a special performance by 1119 Dance Crew adding to the festive atmosphere. In line with Sungei Wang’s commitment to giving back to the community, Sungei Wang Plaza will also be conducting a CSR activity to provide free prescription glasses to underprivileged students. By addressing the needs of these students, Sungei Wang hopes to empower them with better vision, enabling them to excel in their studies and daily lives. This initiative underscores Sungei Wang’s dedication to making a positive impact, especially during the festive season, when the spirit of giving and caring is at its highest.

RONA RAYA HAPPENINGS
Throughout the campaign, visitors can look forward to a variety of exciting events and activities. The Rona Raya Happening lineup includes the Festival Warisan Nusantara, a cultural celebration of Malay heritage and traditions; the Face of Malaysia Audition, an event that seeks Malaysia’s next top face in fashion and beauty; and the Ramadan Fashion Show, which will showcase modest yet stylish Raya fashion. Additional highlights include Tiny Hands Big Melodies, a heartwarming musical showcase by young talents; the Raya Fashion Showcase and Glam Raya Fashion Show 2025, a dazzling display of contemporary and traditional Raya fashion; Rhythm of Ukulele Music, a unique performance celebrating the soothing sounds of the ukulele; and Raya Fit Fest, a high-energy fitness event to keep you active this festive season. Adding to the excitement, Sungei Wang has the Hari Raya Fiesta, a bustling marketplace featuring vendors and booths offering a wide range of Raya essentials. Visitors can shop for traditional attire, festive decorations, delicious Raya treats, and unique handcrafted items, making Sungei Wang Plaza the perfect destination for all Hari Raya shopping needs.

RONA RAYA WORKSHOP
For those who love hands-on experiences, Rona Raya will feature engaging workshops that celebrate Malaysia’s cultural heritage. The Batik Workshop will introduce participants to the beauty of batik painting, allowing them to create unique designs using traditional techniques. Meanwhile, the Wau Craft Workshop will offer a hands-on experience in making Malaysia’s iconic wau kites, a symbol of artistic heritage and festivity. These workshops serve as a way to preserve and pass down cultural traditions in an interactive and fun manner.

FREE EYE CHECKUP
As part of Sungei Wang’s Corporate Social Responsibility (CSR) efforts, Rona Raya will also feature a Free Eye Checkup initiative in collaboration with major optical tenants at Sungei Wang Plaza and the Association of Malaysian Optometrists. Sungei Wang Plaza is home to an extensive selection of optical stores, making it a prime destination for eyewear and vision care needs. This initiative aims to promote eye health awareness while ensuring all Malaysians have access to professional vision screenings.

EXCLUSIVE REDEMPTIONS WITH TONTON
A highlight of the campaign is the Rona Raya redemption program, offering exclusive gifts in collaboration with Tonton. Shoppers who spend a minimum of RM150 in a maximum of TWO (2) receipts (or RM100 for Tonton subscribers) can redeem a Rona Raya Packet, a specially designed festive envelope pack perfect for giving duit raya in style. For those who spend RM350 in a maximum of TWO (2) receipts (or RM250 for Tonton subscribers), they will receive a Rona Raya Treats Jar, along with a free one-month subscription to TontonUp. This collaboration with Tonton aims to enhance the Raya experience for shoppers, offering them exclusive access to a vast library of entertainment content, perfect for gathering with family and friends during the festive season. Both items can be redeemed at the Customer Service Counter (Ground Floor) and are subject to terms and conditions.

“We are truly grateful to all our partners who have joined us in making Rona Raya a spectacular and meaningful celebration,” said Stephen Ho, Head of Marketing of Sungei Wang Plaza. “Our heartfelt gratitude to Tourism Malaysia and KPDN, our media partner Tonton, and our supportive event partners Jumpa, The Batik Shop, Myeyes Optical, I-Wear Gallery, Eye Pro Vision, and the Association of Malaysian Optometrists. Their unwavering support and collaboration have made this campaign a resounding success, bringing together tradition, community, and an unforgettable festive experience for all.”

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang Plaza’s Facebook page at www.facebook.com/sungeiwangplaza.