Tesco Stores (Malaysia) Sdn Bhd is set to ‘take over’ e-commerce platform, Shopee this Chinese New Year (CNY) through its first-ever Super Brand Day (SBD) event. The three-day campaign from 13 to 15 January, with the Super Brand Day on 15 January will see the retailer discounting its items to as low as 50 per cent as well as the issuance of 2,000 worth of vouchers for customers.
“We know that festive celebrations can be taxing on the wallet, and as Malaysia’s leading retailer, our biggest focus in this new year is to help our customers manage their everyday cost-of-living. We have since 2016 invested our efforts into launching a long-term price strategy, keeping our prices affordable without compromising on quality as to help to stretch their ringgit further,” said Tesco Chief Executive Officer, Paul Ritchie.
“We now would like to extend this approach to our customers who shop with us on Shopee. In conjunction with our SBD debut, we are offering as many as 2,000 vouchers for our customers to grab through games and competitions that will be held on Shopee during the campaign period. Through this, we are not only helping our customers manage their cost-of-living, but also making it fun and exciting at the same time,” he continued.
Commenting on Tesco’s growth and its partnership, Shopee Regional Managing Director, Ian Ho said, “Tesco is a familiar name in the hypermarket scene. They have been growing steadily on our platform since August 2018 and their decision to partner us as the first hypermarket in 2020 to run SBD and participate in our Shopee CNY Sale is a mark of their commitment to further grow their e-commerce channel. Not to mention that the exclusive deals and non-stop promotions from Tesco will very much benefit Malaysians, especially those celebrating CNY.”
Tesco currently offers 1,600 items on Shopee, with over 400 Tesco own brand (TOB) products. In championing great quality products at affordable prices for customers, the TOB range is on average priced 10 per cent cheaper than national leading brands. In fact, about 80 per cent of TOB are made by Malaysian small and medium enterprises, further underlining Tesco’s commitment to encourage Malaysians.
Tesco 3-in-1 Coffee (RM7.99) which comes in three variants have shown considerable popularity when compared to other leading instant coffee brands. The same can also be said of Tesco Teh Tarik (RM8.99) and Tesco Choco Malt 2kg (RM24.76), which have all now become a tea-time staple in most Malaysian households. Speaking of households, Tesco 4.4kg laundry detergent, which comes in liquid form and sold from as low as RM18.99, have also helped many Malaysian homes manage their household necessities expenditures. Tesco’s breadmaker retailing at RM198 is also the talk of the town among aspiring bakers as it allows them the freedom to experiment with different flavoured bread and even cakes.
The retailer’s very own baby products range, Fred & Flo (previously known as Tesco Loves Baby) continues to be a bestseller on the Shopee official store for its excellent value, comfort and quality. Fred & Flo products, which ranges from diapers to lotion to baby wipes, were all designed to meet standard from the United Kingdom, while manufactured in Malaysia as to ensure price affordability. Bestseller Fred & Flo diapers comes in two variants namely the baby tape diaper or the baby pants, with sizes ranging from S to XXL. Fred & Flo moisturising baby wipes have also emerged as a crowd favourite for parents as well as individuals who just use it as cleaning wipes.
“Tesco had in 2013 became the first retailer in Malaysia to launch our own digital presence through Tesco Online, which have shown significant growth over the years. Our partnership with Shopee has been beneficial for us as it has enabled us to expand our online penetration further and reach more online customers throughout the country which includes customers in Sabah and Sarawak, where we do not yet have a physical presence in,” said Ritchie. “We are committed to a long-term strategic partnership with Shopee and Tesco SBD is just one of the many that we have planned.”
The three-day major shopping event will feature super promotions, entertainment and exclusive privileges so customers will have a rewarding shopping experience. Additionally, those in the Klang Valley who make their purchase before 2pm get to enjoy next day delivery (excluding Sunday and public holidays). To enjoy Tesco’s mouth-watering deals, visit https://shopee.com.my/m/tesco
