U Mobile, Malaysia’s future second 5G network provider, has launched its newest flagship store at Sunway Pyramid Shopping Mall. The new store will feature immersive retail experiences that leverage next gen technologies such as 5G and AI into the shopping journey. It will also utilise Smart Retail functions like Digital Price Tags and AI-powered CCTVs with smart security functions. Another key highlight is that it also features Malaysia’s first in-store immersive dome, a high-tech initiative that uses high quality video, audio systems, VR, AR and mixed reality to create a shared, immersive experience for any visitor to the store to enjoy for free.

This latest flagship store is the telco’s second in Malaysia, the first being at U Mobile’s HQ at Berjaya Times Square. U Mobile believes it has made the right choice with making Sunway Pyramid Shopping Mall the location of its second flagship as the mall attracts many families, a target segment that the company is rapidly growing. The latest retail initiative is also part of the company’s overall strategy to
expand its reach to provide a more elevated customer experience.

“U Mobile is always seeking to raise the bar and in line with our unbeatable ethos, we are committed to elevating our customers’ experience by bringing innovative and immersive retail features, coupled with our best-in-class products and services, even closer to our customers. Our newest flagship store at Sunway Pyramid Shopping Mall showcases a tech-enabled experience, one that blends real life with next gen digital technologies. From Smart Retail functions like Digital Price Tags and AI-powered CCTVs, to immersive attractions like our in-store dome, this flagship store is an intelligent space for consumers to truly interact with the U Mobile brand,” said Navin Manian, Chief Marketing Officer of U Mobile.
Other highlights of U Mobile’s newest flagship store in Sunway Pyramid Mall include:

• HoloBox: a self-contained unit employing holographic projection technology to provide a twist to the typical in-store Queue Management System, as customers are able to interact with the holographic avatar of Stacy Anam, U Mobile’s brand ambassador, for service. The HoloBox also serves as a photo booth, allowing visitors to capture a photo. An AI-generated image of them is then projected in real-time onto the Immersive Dome, creating a unique and interactive experience.
• U Home Zone: as part of U Mobile’s growing focus on families, the zone showcases a Smart Home concept and highlights the key benefits of its family-centric plans like U Family 128 and U Home 5G bundles
• U Business Corner: as part of U Mobile’s commitment to enterprise digitalisation, this zone will showcase interesting business solutions that leverage 5G and other technologies.
• Lifestyle Zone: featuring VR Gaming for all-ages enjoyment as well as a showcase of U Mobile’s exclusive premiums and collaborations.

To celebrate the grand opening, U Mobile is offering exclusive prizes and promotions worth up to RM800,00 from 24 to 26 January 2025. Exciting prizes include 5G smartphones, Sunway Resort staycations and hoodies from an exclusive collaboration between U Mobile and Pestle and Mortar Clothing, ensuring an unbeatable experience for customers. The first 88 visitors each day can purchase a Huawei GT Cyber Watch for just RM0.99, available on a first-come, first-served basis starting from 11:00 AM and is exclusively for U Postpaid 68 or U Postpaid 98 customers. Additionally, new U Family 128 sign-ups, and all walk-in visitors can participate in a lucky draw with guaranteed prizes daily. For more information, visit https://www.u.com.my/en/personal/grand-opening.