VitaHealth assured its dedication to halal quality with “Pilih Halal, Pilih VitaHealth” campaign in collaboration with guardian on 21 January 2025 at Jibby by the Park. This campaign highlights its unwavering commitment to offering Halal-certified health products, certified by Jabatan Kemajuan Islam Malaysia (JAKIM), to inspire trust and confidence among Muslim consumers. Through this initiative, the brand emphasises inclusivity and cultural sensitivity, reinforcing its dedication to meeting the diverse needs of Malaysian society.

Officiating the event, Dr. KS Beh, CEO of VitaHealth (Malaysia & Singapore) said, “Pilih Halal, Pilih VitaHealth” is a reflection of our commitment to providing Halal products that offer peace of mind, especially to the Muslim community, which forms the largest demographic in Malaysia. VitaHealth’s dedication to quality and compliance ensures that every product not only supports the health of our consumers but also upholds their values and trust in Halal standards.”

With more than 70 years of trust, VitaHealth proudly offers an extensive range of JAKIM-certified Halal health products, including dietary supplements, herbal formulas, and nutritional drinks. Halal products are distinguished by their purity, transparency, and adherence to ethical standards. The brand maintains Halal integrity at every stage, from sourcing ingredients to manufacturing, packaging, and storage, upholding the highest standards of quality and compliance.

The collaboration between VitaHealth and guardian plays a crucial role in ensuring that consumers have access to high-quality Halal health supplements. Together, they meet the growing demand for Halal products that are not only effective but also trusted by the community.

Chase Watling, Commercial Director, guardian Malaysia & Brunei, shared his excitement: “As a leading retailer in health and beauty, guardian is committed to providing the best options to our customers. Our collaboration with VitaHealth reflects our dedication to meeting the demand for Halal products that are not only of high quality but also trusted. We are excited to be part of this initiative as it benefits the community.”

The launch event was a dynamic celebration, featuring an official ceremony, live product demonstrations, and insightful discussions led by VitaHealth’s health experts. Halal advocates also participated, sharing their personal experiences and underscoring the importance of choosing Halal-certified supplements to support a healthier and more ethical lifestyle. Nabiha Aimi, corporate partner from MyVitaLab, also shared her experience: “As someone who is passionate about supporting a healthy lifestyle, I believe in the importance of Halal products that are both effective and trustworthy. VitaHealth’s commitment to quality and Halal integrity ensures that I can confidently recommend their supplements to others.”

VitaHealth’s product range is available at guardian, which continues to strive to provide the best
options for your well-being.