Juniper
Uncle Mike Returns with a Special Raya Surprise
Etika is proud to collaborate with Astro Shaw on the movie ‘Abah Saya Uncle Mike’ set to launch in August. Based on a true story, the film follows a Chinese father and his three adopted Malay sons, showcasing the rich cultural diversity of Malaysia.
Following the successful launch of the programmatic trailer during Chinese New Year, highlighting how the family learns and adapts to each other’s cultures, the Raya programmatic trailer now celebrates the joy of reunions. Tiada yang menyatukan perbezaan seindah kasih sayang – nothing unites differences more beautifully than love.
This film truly embodies the spirit of family love and togetherness, best enjoyed while sharing great moments with Mirinda, a refreshing taste Malaysians have loved for decades during the Raya celebrations.
“Raya is a time of togetherness, where differences fade, and love unites us all. With ‘Balik Rayaaahhh’, we wanted to capture the heartfelt joy of reunions, because no matter where we are, home is where love resides. At Mirinda, we believe in creating moments that bring people closer—where the refreshing burst of our vibrant flavours meet cherished traditions and shared laughter to unite hearts and homes.”
“Through our collaboration with Astro Shaw, we’re turning this celebration into an experience; one that goes beyond the screen and into the hearts of our consumers. From star-studded roadshows to interactive activities, we’re inviting everyone to join us in making this Raya truly Riang Raya Bersama-Sama!” iterated Amy Gan, Vice President of Marketing, Etika Sdn Bhd.
A Collaborative Celebration with Astro Shaw
Leveraging the festive spirit of Ramadan and Raya, Etika has teamed up once again with Astro Shaw to launch a series of interactive, community-driven events. These activations not only promote the new film but also spotlight a suite of fan-favourite movies including Keluang Man, Abah Saya Uncle Mike, and Astro Originals like One Cent Thief and First Wives. The collaboration invites audiences to immerse themselves in unique cultural experiences that celebrate Malaysian heritage and cinema.
Join the Meet-And-Greet
Mark your calendars for an array of exciting events set to ignite the streets.
● Activation Dates: 15 March, 16 March, 22 March, and 23 March, from 3pm to 4pm
● Locations: AEON Big Wangsa Maju, MYDIN USJ, Econsave Bangi, Giant Bandar Kinrara
Fans will have the opportunity for exclusive autograph sessions, behind-the-scenes insights, and photo
opportunities with their favourite stars. The first 25 fans who make a minimum RM20 purchase from participating brands—including Mirinda, 7up, Goodday Charge, and Wonda—will secure a chance for a personal encounter with the celebrities.
Exclusive Perks and Unforgettable Experiences
Participants can look forward to:
● Exclusive brand merchandise
● Limited-edition movie collectibles
● Premiere tickets for upcoming blockbusters
● A memorable Berbuka Puasa experience alongside their icons
Every purchase of RM20 or more is a ticket to a Raya celebration filled with delightful surprises and exclusive giveaways.
Your Chance to Shine in “Bad Cop”
Aspiring actors, this is your moment! In a groundbreaking casting call, Malaysians are invited to audition for a role in the upcoming film, Bad Cop. The first 50 individuals who purchase a minimum of RM20 from the participating brands, Mirinda, 7up, Wonda, Goodday Charge, will qualify for an express lane audition.
A Festive Bonus from Mirinda
In the true spirit of sharing and giving, Mirinda is set to make this Raya extra special with a generous e-Duit Raya giveaway of up to RM260,000 for every RM15 spent in a single receipt. The giveaway runs throughout the campaign period from 1 March until April end, ensuring every celebration is laden with extra blessings and festive cheer.
Campaign Finale: Majlis Berbuka Puasa
The entire campaign will culminate in a heartwarming majlis berbuka puasa on 23 March, from 5:30 pm to 8:30 pm at Pertubuhan Kebajikan Ehsan Ash-Shakur. Following the solat jemaah maghrib, winners, cast members, and selected fans will gather at the orphanage for a memorable Berbuka Puasa experience, marking the perfect close to a campaign centered on togetherness and community spirit.
